Our work supports great depth including organizational development (OD) change management, market research, brand refinement, and development/management/execution of fully integrated campaigns.

The consumer path-to-purchase is complex. Most journeys span digital and traditional channels, and consumers have grown accustomed to experiences that are personalized, convenient and seamless — from awareness, to consideration, to purchase and finally, brand loyalty.


 

Client Sample:

 

Services Engaged: 

Strategic planning

Marketing plan development

Market research

Brand communication strategy

Project management

Graphic design

Digital marketing

Public relations

Media planning

Vendor management

Marketing administration

Integrated marketing campaigns


Client Profile: 

Cascade Medical Center is a non-profit, community-owned, Critical Access Hospital delivering extraordinary healthcare by taking more time with each patient and their families. Built around Primary Care, and using state-of-the-art equipment, the medical center also provides Physical and Occupational Therapy, Ambulance Service, Aquatic Therapy, Lab and Screening Services, Emergency, Acute/Inpatient, and Rehabilitation Care in a tranquil, convenient location.


Challenge: 

In 2011, with a large-scale expansion and modernization project underway, Cascade Medical Center (CM) recognized a need to refine its brand image and enhance its presence.   


Opportunity: 

As the organization’s “off-site marketing department”, we were initially hired to provide assistance with communication planning and outreach. Early in the engagement, we quickly became the strategic planning partner by leading the refinement of the organization’s core principles. Brand-driven, we facilitated a three-part work session to identify and refine the organization’s Purpose, Shared Values, Mission, and Vision; setting the deliberate foundation for the development and execution of the medical center’s first strategic marketing plan.  


Result:

Structure Integrated Branding worked as an internal consultant between 2011 – early 2015. Upon recommendation, CM hired a Public Relations Specialist to further carry through the established, strategic marketing direction. 

Success with this client can be readily identified through the litany of internal cultural shifts and outward marketing communications.   


Deliverables:

  • Brand Audit

  • Competitive Analysis

  • Media Planning

  • Core Principle Alignment

  • Brand Platform Development

  • Qualitative Market Research

  • Quantitative Market Research

  • Industry Brand Audit

  • Positioning and Messaging

  • Corporate Name Refinement

  • Strategic Marketing Plan

  • Mediation and Group Facilitation

  • Corporate Strategic Planning

  • External Community Relations

  • Copywriting

  • Project Management

  • Broadcast Radio Campaigns

  • Visual Identity Development

  • Trademark filing/maintenance

  • Custom Photography

  • Website + Content Management System

  • Exterior and Interior Signage

  • Focus Group Facilitation

  • Logo Design and Development

  • Print and Online Advertising

  • Vehicle (Ambulance Fleet) Graphics

  • Brand Management

  • Customer Engagement Strategies

  • Brand Culture Assessments

  • Brand Performance Reviews

  • Community Building

  • Brand Measurement and Evaluations

  • Event Management

  • Public Relations

  • Program Launch

  • Billboard Advertising

  • Email Campaigns

  • Brand Manual


Visual Highlights:

 

 

Client Sample:

 

Services Engaged: 

Strategic planning

Brand communications

Project management

Copywriting

Market research

Design consultation


Deliverables:

  • Brand Audit

  • Competitive Analysis

  • Workshop Facilitation

  • Strategic Planning

  • Brand Platform

  • Positioning and Messaging

  • Logo Consultation

  • Qualitative Market Research

  • Quantitative Market Research

  • Corporate Naming

  • Industry Brand Audit

  • Strategic Marketing Plan Development

  • Mediation and Group Facilitation

  • Copywriting

  • Project Management

  • Trademark Consultation

  • Focus Group Facilitation

  • Customer Engagement Strategies

  • Brand Manual

  • Core Principle Alignment


Visual Highlight:

 

 

Client Sample:

 
 

Services Engaged:


Brand strategy

Project management

Copywriting

Market research

Logo design

Website development


Deliverables:

  • Industry Brand Audit

  • Competitive Analysis

  • Content Development

  • Logo Development

  • Trademark Consultation

  • Design Guidelines


Visual Highlight:

 

 

Client Sample:

 

Services Engaged: 

Brand strategy

Positioning and messaging

Podcast and broadcast campaigns

Project management

Integrated marketing campaigns

Website content


Deliverables:

We work with JDSA Law on an ongoing basis for brand consultation and integrated marketing campaign development, management and execution.

  • Podcast Development

  • Website Architecture

  • Ongoing Marketing Support

  • Creative Content

  • Email Campaigns

  • Positioning and Messaging


Visual Highlights: